Workplace Design Part 3: Building Brand and Community
Jan 22, 2020
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2020-01-22 18:00:002020-01-22 20:00:00America/New_YorkWorkplace Design Part 3: Building Brand and CommunityWorkplace culture and a company’s product or service a
Tarkett, 440 Park Ave South 440 Park Ave South New York NY 10017
Workplace culture and a company’s product or service are the top two criteria that potential employees look at when considering joining a workforce.
In today’s competition to retain talent, organizations increasingly appeal to their workforce, make individuals feel part of a community, and express the culture that defines their brand. How does the design of physical workspace respond to these needs? In a successful workplace design, how does the brand build community?
Building upon Parts 1 and 2, Workplace Design Part 3 will present and investigate how, through design, the workplace can be an extension of a company brand and culture while also fostering community. Research and case studies will be presented by a panel representing designers, clients, suppliers, and educators.
Panelists Kate Thatcher, Assoc. AIA, Principal, A+I Architecture Plus Information Nadia Biski, SVP Architecture & Design, Equinox Mausi McDaniel, VP of Brand & Design Marketing, Tarkett
Moderator Barbara Weinreich, Assoc. AIA, NCIDQ, Director of Undergraduate Programs, New York School of Interior Design; Co-Chair, AIANY Interiors Committee
As a reminder, AIA National policy requires participants to attend the entire educational portion of an event to receive continuing education credits. We encourage all participants to arrive on time to comply with this policy.
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