Meet the Media & Beyond: Connecting with Clients to Grow Your Business

In this second event in the Meet the Media & Beyond three-part series, organized in collaboration with the AIANY Marketing and Communications Committee and the AIANY Oculus Committee, we'll focus on communicating to connect with potential clients. Some of the most consequential forms of communication for architecture and landscape architecture firms are those that pertain to the pursuit of new business opportunities. Whether that means producing proposals, developing competition entries, structuring interview decks, or creating business development collateral, these approaches to communication have a direct and material impact on the success of a firm. Yet despite its importance, questions about this communication abound. To demystify this process, hear from leaders known for their visionary approach to selecting firms to understand what they look for in various communications from firms.

Panelists:
Susanna Sirefman, Founder and President, Dovetail Design Strategists
Michael Shipman, Agency Chief Contracting Officer, NYC Department of Design and Construction (DDC)
Mark A. Minkley, Principal, Zubatkin Owner Representation, a Cumming Group Company

Moderator:
John Gendall, Co-Founder, Chapter Agency

More Events in this Series:
February 11, 6–8pm: Strategies for Getting Your Firm Seen, Heard, & Hired
April 1, 6–8pm: Dial Up Your Digital: Non-Traditional and Social Media