SMPS-NY: THE Marketing Event (TME)

THE Marketing Event (TME) is a day-long professional development symposium with a grassroots founding. Designed to help professional-services marketers further their skills and advance their careers, TME 2017 is all about original ideas that are relevant to the world in front of us and changing the way we think and engage all aspects of professional services marketing. Some of the greatest marketing minds and talent in the A/E/C industry will convene on November 3, 2017, in the heart of New York City’s Financial District for a jam-packed day of innovative programming, sharing, and networking. THE Marketing Event (TME) 2017: Grow | Lead | Thrive will ignite your calling and propel you, your team, and your firm to new heights. The SMPS New York Chapter is an approved AIA Continuing Education System (CES) Provider.

Sponsored by: FXFOWLE & Kohler Ronan

Speakers: PROGRAM INCLUDES: GROW - Session 1: The 21st Century Marketer by Michael V. Geary, CAE, Chief Executive Officer, Society for Marketing Professional Services (SMPS) & Scott D. Butcher, FSMPS, CPSM, Vice President/CMO, JDB Engineering, Inc. and Director-At-Large, SMPS Board of Directors - Session 2A: Evolution of the Modern Marketer: Critical Skills Needed to be Relevant Now and in the Future by Tim Asimos, CPSM, Vice President & Director of Digital Innovation, circle S studio - Session 2B: Omnichannel Marketing: The Future of B2B is Here by Ida Cheinman, Principal/Creative Director, Substance151 LEAD - Session 3: Leading with Your Whole Brain by Carol Doscher, President & CEO (Chief Encouragement Officer), Graceworks - Session 4A: Creating a Training Program that Will Elevate Your Company by Scott D. Butcher, FSMPS, CPSM, Vice President/CMO, JDB Engineering, Inc. and Director-At-Large, SMPS Board of Directors & William R. Long, PE, LEED AP, FSMPS, CPSM, Associate Vice President, P. Agnes, Inc. - Session 4B: We Don’t Need More, We Need More Meaningful by Salvatore Forgione, Manager of Marketing Communications, Michael Graves Architecture & Design THRIVE - Session 5: A facilitated group discussion that will delve into the ideas and strategies that were discussed throughout the day by Donna J. Corlew, FSMPS, CPSM, Chief Whatever It Takes Officer at C*Connect and SMPS Past President & Frank Lippert, FSMPS, CPSM, Founder/Partner at Go Strategies, LLC, and SMPS Past President