Architecture of Global Marketplaces, Part 3: Malls of Modernity’ Webinar

The urge to shop is as old as civilization itself—but how did we go from makeshift markets in dusty town squares to grand indoor spaces brimming with color, chatter, and commerce? What secrets lie behind the arches of ancient bazaars and the glass-roofed arcades of European capitals? Get ready to journey through centuries of architectural innovation that transformed the simple act of buying into an immersive, global experience.

Join New York Adventure Club for a three-part series exploring the evolution of shopping spaces around the world, and how architecture, culture, and commerce came together to shape modern retail as we know it. In Part Three: Malls of Modernity, we’ll trace how technological innovation and suburban expansion led to a bold new era of retail — one defined by convenience, car culture, and colossal shopping centers.

Led by architectural historian David V. Griffin of Landmark Branding, this digital showcase featuring a selection of unique structures will include:

Country Club Plaza in Kansas City, the first automotive-oriented shopping center
The development of the Miracle Mile in Los Angeles, a prototype for suburban commercial strips
The Expressionist department stores of Germany, and their influence on postwar mall architecture
The rise of the suburban branch store, reshaping retail access and consumer behavior
The decline of urban department stores, and the modern resurgence of local boutiques and farmers’ markets

Afterward, we’ll have a Q&A with David—any and all questions about these unique buildings are welcomed and encouraged!

Can’t make it live? Don’t worry, you’ll have access to the full replay through one week after the entire series concludes!