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*This event is occurring as a live webinar. Registrants will be emailed a link to access the program.*

The global pandemic and resulting economic fallout are having a huge impact on the AEC industry. Now more than ever it is imperative to develop a business development strategy and tactics that will allow your firm to survive and thrive. In this presentation, Iva Kravitz will introduce marketing, communications, and public strategies you can deploy effectively during COVID-19, including: 
1. Basic Tools for Marketing
  • Identity and goals         
  • Photography
  • Address book
  • Storytelling, narrative, and framing  

Easily Accessible Activities

  • Blasts/newsletters
  • Event hosting
  • Resource mapping
  • Affiliations
  • Competitions
  • Conference and event attendance

2. Social Media, Digital Presence, Website

  • Digital presence: website supports everything, most people do not maximize their site

3. Public Relations

  • When to hire an outside PR agency, critical mass for that
  • Dos and don’ts of working with an agency: reasonable expectations
  • What happens when you get published
  • Matching your PR strategy to support your marketing plan and business plan
  • Organic, logical audience for most legitimate project
  • Parsing content
  • Print-digital divide or cozy comrades? Shift in media and the way people get news 

Iva Kravitz, Assoc. AIA, Principal, The Iva Agency

Iva Kravitz, Assoc. AIA, owns a tightly focused agency that does strategic communications, marketing and public relations in architecture and design. As a values-driven company, The Iva Agency has a special interest in firms working socially and/or environmentally responsibly. Current and past clients include COOKFOX, Guenther 5 Architects (now Perkins+Will), Jeffrey Beers International, Rogers Partners Architects, the Aluminaire Foundation and USModernist.

Kravitz has spoken publicly for the ASID New York Chapter, the Fordham Business School, SMPS, IDSA, and AIA. She is an member of AIANY and is part of its Committee on the Environment, and is a longtime member of the Society of Marketing Professional Services (SMPS). Kravitz served for many years on the board of the Association of Real Estate Women/CREW New York, and is involved in several non-profit organizations.

Kravitz graduated from University of Vermont and has also studied at the Universite de Nice, Harvard University, New York University, and the Steven Newman Real Estate Institute at Baruch. She recently completed a Certificate in Organizational Development following her lifelong fascination with organizational behavior and leadership.

Organized by
AIA New York
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