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5/20/20, 12pm - 1pm

*This event is occurring as a live webinar. Registrants will be emailed a link to access the program.*

The global pandemic and resulting economic fallout are having a huge impact on the AEC industry. Now more than ever it is imperative to develop a business development strategy and tactics that will allow your firm to survive and thrive. In this presentation, Iben Falconer will introduce business development fundamentals for architecture and urban design offices, including:
  • What is it and who should be doing it?
  • Core questions to develop your strategy
  • Reactive vs. proactive business development
  • Project storytelling
  • Tracking results
  • Building relationships, building a network
  • How to integrate bite-sized business development into your practice

Iben Falconer

Iben Falconer is a strategist and business development consultant with a passion for the design community. Most recently, she was a director at Gehl, where she focused on strategic partnerships and investments for their Innovation Team. From 2010 to 2016, she was the Business Development Director for BIG NYC. During her tenure, the office grew from 13 to 200 employees and greatly expanded its market reach. Additionally, Falconer has worked for GSAPP, Steven Holl Architects, MoMA, and ULI. She received her bachelor’s degree from Brown University and her Master of Environmental Design degree from Yale. Falconer has lectured widely and is a columnist for Madame Architect.


Organized by
AIA New York
5/20/20, 12pm - 1pm
Group 6 Created with Sketch.


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