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12/5/16, 6pm - 8pm
Center for Architecture
1.5 LU / 1.5 HSW

This event will showcase exemplary projects which demonstrate the power of embedding social science research in design. The tools, technologies and teams behind these exceptional projects will enable a conversation of how social science can shape constant improvement in our built environment.

Carlo Bailey, Design Researcher, WeWork
Guy Geier, FAIA, FIIDA, LEED AP, Managing Partner, FXFOWLE
Paul McConnell, Design Director, Intersection

Moderator: Melissa Marsh, Founder and Executive Director, PLASTARC; Senior Managing Director, Occupant Experience, Savills Studley

Carlo Bailey is a design researcher at WeWork, where he analyzes real user behavior, conducts spatial data analytics, and prototypes new apps to inform decisions regarding physical spaces and service development. He has taught a graduate class at Columbia on physical computing and space analytics. Bailey originally trained as an architect in London and later earned his masters from Columbia, where he won numerous prizes for design and research.

Guy Geier, FAIA, is an architect and interior designer with 38 years of experience in the design and management of corporate and institutional projects. Geier is the Managing Partner of FXFOWLE Architects, and is responsible for the firm’s corporate and interior design practice. A LEED Accredited Professional, Geier focuses on developing designs that reflect a client’s mission while creating solutions that address environmental concerns and the health and well-being of the users while delivering economic benefit to the client.

Geier’s major projects include LEED Platinum projects for the National Audubon Society, Rockefeller Brothers Fund and SAP. He is currently working on a new Nursing School for Columbia University, offices for the Asia Society and the expansion of the Javits Convention Center. Geier is a fellow of both the American Institute of Architects and the International Interior Design Association. He is on the Board and Executive Committee of AIANY, and is President-Elect for 2018. He also serves on the Dean’s Advisory Board at the University of Virginia School of Architecture where he received both a Bachelor of Science and Masters Degree in Architecture.
Paul McConnell is a Design Director at Intersection, bringing experience leading strategy, design and technical development departments for a variety of products, service and communication solutions. His background has been instrumental in shaping the future of connected experiences in physical spaces for brands and their customers. McConnell has built up a department of design researchers, innovation strategists, interaction designers and visual designers to ensure a high quality of work across all projects. The department strives to shape human-centered experiences that influence behaviors and add value to people’s lives while achieving client goals. McConnell was a judge for the International SEGD Awards, spoke at industry events such as O’Reilly Design Conference, and is a published thought leader for various design and technology publications. McConnell has taught at Pratt’s Graduate Design Management Program, SVA’s MFA in Interaction Design Program, and serves as a founding advisor for the UA Maker Academy, New York City’s first public high school for Design and Technology.

Melissa Marsh is the founder and executive director of PLASTARC, a social research, workplace innovation, and real estate strategy firm dedicated to shifting the metrics associated with workplace from square feet and inches, to occupant satisfaction and performance. Melissa also leads the Occupant Experience discipline at Savills Studley, which leverages the tools of social science and business strategy to help organizations make more informed, data-driven, and people-centric real estate decisions. PLASTARC, in partnership with Savills Studley, employs people analytics, building information systems, and a variety of creative methods to enable environments that enhance knowledge, accelerate business and enrich employees.

With a background in social science and a Masters of Architecture from MIT, Melissa is an active provocateur and contributor to many professional and research communities associated with the built world, including the AIA, CoreNet, IFMA, EDRA, and more. Melissa is also the co-founder of the AIANY Social Science and Architecture Committee which promotes greater integration of social science research into architectural education and practice.
12/5/16, 6pm - 8pm
Center for Architecture
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