The Strategist: Business Development Fundamentals
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*This event is occurring as a live webinar. Registrants will be emailed a link to access the program.*
- What is it and who should be doing it?
- Core questions to develop your strategy
- Reactive vs. proactive business development
- Project storytelling
- Tracking results
- Building relationships, building a network
- How to integrate bite-sized business development into your practice
Speaker:
Iben Falconer
Iben Falconer is a strategist and business development consultant with a passion for the design community. Most recently, she was a director at Gehl, where she focused on strategic partnerships and investments for their Innovation Team. From 2010 to 2016, she was the Business Development Director for BIG NYC. During her tenure, the office grew from 13 to 200 employees and greatly expanded its market reach. Additionally, Falconer has worked for GSAPP, Steven Holl Architects, MoMA, and ULI. She received her bachelor’s degree from Brown University and her Master of Environmental Design degree from Yale. Falconer has lectured widely and is a columnist for Madame Architect.
