Graphic Design in Transit

The relationship between graphic design and New York’s transportation system has had an undeniable impact on millions of New Yorkers and visitors alike. From Massimo Vignelli’s and Unimark’s original graphic standards manual and vision for the New York City Transit Authority—now recognized as one of the most comprehensive, and celebrated, transit graphics systems in the world—to NYCDOT’s more recent citywide installation of the WalkNYC kiosks, graphic design has played a central role in the experience of New York City transit.

Join us for a special conversation with Michael Bierut, Partner, Pentagram, Hamish Smyth, Partner, Order, and Wendy Feuer, Assistant Commissioner Urban Design + Art + Wayfinding, NYCDOT, as they discuss the legacy of transit graphics and the process of designing environmental way-finding systems to enhance the pedestrian experience in the age of hyper technology.

This program is part of The Moving City: Transportation Infrastructures of New York, a year-long series of tours, conversations and debates about the future of transportation and mobility in New York City.