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Every space tells a story. For design firms, to what degree does marketing their physical work environment attract talent and retain employees in this era of both highly amenitized and deliberately nomadic workplaces? Are potential clients enticed by workplaces demonstrating a purposed aesthetic? Does it impact their selection process? Can a practice’s own design language and workplace program articulate its core values and translate into a ROI? This panel will explore how an engaged employer branding message within a physical context and the alignment of ethos with perception can impact business. 

Bill Bouchey
, IIDA, Director of Design for Interiors in New York, HOK
Denise Ferris, AIA, LEED AP, Project Manager, Levien & Company
Brandon Specketer, Senior Associate, COOKFOX
John Shipman, Senior Director of Global Workplace Design, Nike

Barbara Weinrich, AIA, Principal, Michael Neumann Architecture

Please Note: Registration for AIA New York and Center for Architecture events constitutes your agreement to the use of you and your guest(s) image or voice in event-related digital and print reproductions (photo/video/etc). If you do NOT agree, email

Organized by
AIANY Marketing and Communications Committee
Wednesday, 5/02
6pm to 8pm
Center for Architecture
Member: Free
Student with Valid ID: Free
General Public: $10
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